Now that I think about it, the average American teen is the peanut equivalent to one of those freaky mini-peanuts inside the single chambered shell, the kind that somehow taste like charcoal and dirty linoleum instead of the normal peanut flavor. You know, the worthless ones. Anyways...
The point is, marketing and creativity are like the two nuts inside a shell. You can't have one without the other, for if you only have one, it's probably is going to suck and taste all poopy. Marketing isn't reserved for business professionals, it is widely used by people in all walks of life, even though they aren't aware of it. To be honest, it really should be used to gain an advantage over the next guy.
"What is this guy getting at"?
People like attractive people, people also like kind, courteous, generous, and even funny people. Heck, people like people who are intelligent, take care of themselves (read: wears deodorant), and/or even just try to do the best that they can. When was the last time you wanted to befriend the mean old bag lady from the grocery store? Or how about the pompous expletive-head that sits next to you in class? Certainly not the super smart-yet-smelly kid in class either. You see what I'm getting at yet? Sometimes, however, we just aren't personable, typically because we have low self-esteem or we have a fear of interpersonal communication (not me, I'm no emo-freak), or we never had anyone tell us before, "you stink like an old towel".
Two guys interview for the same job; one is in a suit and tie, smells fresh, looks like a million bucks, and has a Bachelor's degree pertaining to the job at hand. The other guy has the same degree, but wears shorts and a t-shirt instead. Who gets the job? Duh.
Two guys interview for the same job; one is in a suit and tie, smells fresh, looks like a million bucks, and has a Bachelor's degree pertaining to the job at hand. The other guy is in a suit and tie, smells fresh, looks like a million bucks, and has a Bachelor's degree pertaining to the job at hand. Who gets the job now?
The correct answer to the second one is: whoever paints the prettier picture. This is where creativity takes a turn; whomever can make themselves look like the better person will typically be victor, with all other variables remaining constant. Do whatever you can to better yourself in the eyes of your peers, however unfortunate, this is how the world works; regardless of how immoral it is, these are the unwritten rules, and to survive, one must play by and take advantage of these rules.
Society isn't how we wish it to be, and doesn't always base it's decisions on someone's credentials as it should. If one wants to truly be successful, one has to exploit these taboo-yet-legitimate unwritten laws. Successful people don't sit back and whine when society isnt how they see fit, they step up and go after their goal, adapting and evolving to suit their needs to secure their success.
Face reality and take advantage of it!
